Current:Home > Scams'He Gets Us' returns with new Super Bowl commercials for Jesus-InfoLens
'He Gets Us' returns with new Super Bowl commercials for Jesus
View Date:2024-12-23 16:46:59
After making a splash on America's biggest secular holiday with two ads during last year's Super Bowl, "He Gets Us" is back airing more spots during Super Bowl 58.
Both commercials, which showcased "the love of Jesus," last year placed in the top 15 of USA TODAY's 2023 Ad Meter, which ranks commercials by consumer rating.
“The thing that’s different about this year is 2024 is a presidential election year, and all of that divisiveness and hostility is amplified in the presidential election,” Jason Vanderground, president of BrandHaven marketing agency, told Crain's Grand Rapids Business.
“We’re trying to be very intentional to build off of last year’s message and instead of showing people fighting, showing people demonstrating what it looks like to love your neighbor.”
What is 'He Gets Us'?
The "He Gets Us" website says the ad campaign is a movement not "affiliated with any single individual, political position, church, or faith denomination."
"He Gets Us" was started by Servant Foundation – but this year is managed by the newly-formed nonprofit Come Near. The nonprofit's stated goal is "sharing the life and love of Jesus in thought-provoking new ways."
Vanderground told The Associated Press before the 2023 Super Bowl that "He Gets Us" was "trying to get the message across to people who are spiritually open, but skeptical.”
The "He Gets Us" campaign held a day of service Saturday before the Super Bowl at a Las Vegas community center, featuring a handful of current and former NFL players, distributing groceries and hot meals while the athletes led kids in football drills and games.
As for the organization that initially launched the campaign, Servant Foundation is a Kansas-based nonprofit. The group donated more than $50 million to the Alliance Defending Freedom from 2018-2020. The Southern Poverty Law Center listed the ADF as an anti-LGBTQ hate group in 2016, citing the ADF’s support of criminalizing homosexuality and approval of imprisoning LGBTQ individuals for engaging in consensual sex.
The ADF told USA TODAY in 2023 that it "categorically rejects" this classification by the SPLC, calling it a "deliberate mischaracterization of our work."
The "He Gets Us" website says "Let us be clear in our opinion. Jesus loves gay people and Jesus loves trans people. The LGBTQ+ community, like all people, is invited to explore the story of Jesus."
Who funds 'He Gets Us'?
In 2023, Hobby Lobby founder David Green told right-wing talk show host Glenn Beck that his family was helping fund the Super Bowl 57 ads.
Green and Hobby Lobby won a significant victory in 2014 when the Supreme Court ruled that Hobby Lobby and other “closely held corporations” could continue to deny providing health insurance coverage for some or all forms of birth control based on religious objections. The ruling affected more than 60 million American workers.
Contributing: Gabe Lacques
veryGood! (9719)
Related
- Sister Wives’ Meri Brown Shares Hysterical Farmers Only Dating Profile Video After Kody Split
- John Amos’ Daughter Shannon Shares She Learned Dad Died 45 Days Later Amid Family Feud
- Mississippi’s forensic beds to double in 2025
- Video of Kentucky judge’s death shown at court hearing for the ex-sheriff charged in the case
- Quincy Jones' Cause of Death Revealed
- Man charged in California courthouse explosion also accused of 3 arson fires
- Sarah Paulson on the rigors of 'Hold Your Breath' and being Holland Taylor's Emmy date
- Millie Bobby Brown and Jake Bongiovi Share Behind-the-Scenes Look at Italian Wedding Ceremony
- DWTS’ Sasha Farber and Jenn Tran Prove They're Closer Than Ever Amid Romance Rumors
- Early reaction to Utah Hockey Club is strong as it enters crowded Salt Lake market
Ranking
- Love Is Blind’s Chelsea Blackwell Reacts to Megan Fox’s Baby News
- Shell Shock festival criticized for Kyle Rittenhouse appearance: 'We do not discriminate'
- Georges Media Group names Kevin Hall as its next publisher
- 23XI Racing, co-owned by Michael Jordan, and Front Row Motorsports sue NASCAR
- Watch as massive amount of crabs scamper across Australian island: 'It's quite weird'
- Federal prosecutors file new indictment against ex-Louisville police officers
- Hospitals mostly rebound after Helene knocked out power and flooded areas
- Gap Fall Clothes That Look Expensive: Affordable Luxury for 60% Off
Recommendation
-
Repair Hair Damage In Just 90 Seconds With This Hack from WNBA Star Kamilla Cardoso
-
How Climate Change Intensified Helene and the Appalachian Floods
-
Mets ride wave of emotional final day to take down Brewers in Game 1 of wild card series
-
Caitlin O'Connor and Joe Manganiello’s Relationship Started With a Winning Meet Cute
-
Who will save Florida athletics? Gators need fixing, and it doesn't stop at Billy Napier
-
Biden estimates recovery could cost billions ahead of visit to Helene-raved Carolinas
-
MLB postseason highlights: Padres, Mets secure big wins in Game 1 of wild-card series
-
D-backs owner says signing $25 million pitcher was a 'horrible mistake'